True Training Innovation
As most training events and fairs have seemed only to attract the already enlightened, we felt the need to do something different, in true NAIA fashion. So we thought, why not combine motion with one of the biggest cultural events of our time, the music festival?
In collaboration with Hollywood’s own personal trainer, Valdemar Fredriksson, we created a training festival shot through with elements fetched from contemporary pop-culture. An inclusive training platform that was about so much more than performance – ranging from the fastest way to attain less than 4 % body fat, to endless discussions as to the best protein powder. We invited both beginners and training professionals to join us for two days to discover and try a variety of training forms for both body and mind, listen to inspirational lectures on health, exercise, and nutrition and – not least – the music that some of Sweden’s leading artists workout to.
Thanks to the support of international superstars such as Icona Pop, the folk at Fightbox, our friend Najib Morllah, and many more – especially all the inspiring participants, the Contemporary Training Festival was a resounding success. In the future we hope to hold an annual festival full of contemporary themes and innovation that will be a reference point for a holistic perspective around exercising, nutrition and health.