New Friend of NAIA*

This is
Michel Tornéus


Hi, Michel, how are you doing?
Hi, all good! Summer is finally here!

How’s your day been so far?
Busy! Dropped the kids off at kindergarten and school, did a quick work-out, and then off to work.

Few people’s trophy cabinets can match yours, which medal is are you most proud of, when you look back at your sports career?
Thank you very much! All medals have their own history of blood, sweat and tears behind them, so it is difficult to pick one. But if I have to, it’s my European Championship gold from 2015.

Now it has been almost two years since you put your nails on the shelf, how’s retirement treating life?
Life is good in many ways but also pretty difficult, if I’m  honest. The funny thing is that I learn new things every day and develop as a person.

Nowadays you’re working with the clothing brand DieMonde, what’s the most fun about working in the fashion industry?
I’ve always been interested in fashion and clothing. So, it feels super fun to be involved at this level – to be part of the creation process and to establish a new business model, where we produce everything in Sweden, in our own factory.

In the past it was a sand pit, what is the biggest challenge you face right now?
Balance. To be able to balance my time and energy between family, training, and work.

Do you have an upcoming project you want to share?
I will be sitting in the Olympic Studio during athletics, which feels great, and don’t forget to keep an eye on

When do you feel like you have the most energy?
When I get to sleep a whole night without getting karate kicked by my daughters, and when I get inspired by something or someone.

Which NAIA * do you prefer?
They all have their charm, but right now Summer Strawberry is my favorite.

Speaking of which: what kind of two-wheeled electric vehicle do you prefer, if you have to choose …some kind of scooter, perhaps?
Love my NAIA * scooter!

Can’t get enough of Michel? Watch the video below!